As a Senior Designer in the positions of Fashion Design, Textile Print/Graphic Design of sleepwear, I was responsible for identifying upcoming fashion & print trends (researching colors, print motives, shapes, and new fabrics), designing, technical sketching, and assisting in fittings...

My first challenge was to increase their program which at the time was based only on the small, basic adult collection. Together, we managed to expand it by creating fashionable casual and sportswear lines where we included a kidswear program, too.

It was Startup, with the main idea of connecting with small family manufacturing businesses, a way of joining forces to reach the final product in the best way. As a founder and designer, I tried to prove myself independently, and in collaboration with many clients on various projects in the design field. So, in addition to fashion, I entered textile and graphic design, realizing the seriousness and responsibility of doing business independently.

As a junior designer, I was initially responsible for assisting the senior designers. I made technical sketches for them, learned what the collection included, and tried to understand what industrial production meant.

I went through the entire range, which included the program for babies, children, and teenagers, but I mainly stayed in the part of the collection intended for girls, which turned out to be my greatest potential. In 2008-2009, I spent a year working remotely from New York, where as a young designer, I tried to gather valuable experiences both in the field of my profession, general culture and life itself.